A Fresh Look at San Francisco
New restaurants, fresh concepts, and beautifully designed spaces are popping up across town, and you can feel a renewed sense of energy in the air. It’s that perfect mix of history, innovation, and creativity that makes San Francisco the heart of California.
This visit reminded me how much San Francisco still has to offer—and how important it is to keep showing up, exploring, and supporting the local businesses that make this city shine. Whether you’re planning an easy day trip or a quick overnight stay, the city is once again full of reasons to come back.
HERE’S WHAT MY TRIP LOOKED LIKE:
Proper Hotel San Francisco:
San Francisco, California
Located in the vibrant Mid-Market district, Proper Hotel perfectly blends luxury with creativity. The moment you step inside, you’re surrounded by stunning design, rich textures, and curated art that reflect the spirit of the city itself. Set within a restored 1909 landmark building, it’s a celebration of timeless architecture and contemporary style. Each of its rooms offer a mix of bold colors, vintage details, and luxurious comfort.
The hotel houses four distinctive dining and cocktail spaces, including its crown jewel: Charmaine’s Rooftop Bar. With panoramic skyline views, cozy fire pits, and inventive cocktails, Charmaine’s has become one of San Francisco’s most vibrant and picturesque gathering spots—perfect for a nightcap with a view. Sip a cocktail, watch the lights come on over Market Street, and take in that signature San Francisco magic.
Early to Rise:
Breakfast at Early to Rise is everything you want from a morning in San Francisco—bright, seasonal, and full of flavor. Early to Rise redefines breakfast and brunch with a warm, Southern-inspired touch. Conceptualized by Chef and Founder Andrew McCormack, this spot celebrates homestyle meals made entirely from scratch—featuring housemade breads, rotating wines, and shareable plates that feel both elevated and comforting. The menu celebrates local ingredients and simple, thoughtful cooking, reminding you why California’s food scene is so special. It’s the kind of place that makes you slow down and savor every bite.
Since opening in early 2024, it’s quickly become a neighborhood favorite for locals and visitors alike—a place where quality ingredients meet everyday connection.
Nopa Fish Market:
Located inside the Ferry Building Marketplace, Nopa Fish is the newest concept from the team behind San Francisco’s beloved Nopa. Founders Laurence Jossel and Holly Rhodes bring their same focus on local, sustainable ingredients to this modern seafood market and casual restaurant.
Here, the menu celebrates the relationship between food, season, and place, offering sustainably sourced fish and shellfish from along the West Coast. Fresh seafood, bright flavors, and a warm, modern interior make it a standout among the city’s newest dining experiences. It’s an approachable yet sophisticated stop that fits perfectly into the city’s renewed energy.
Ferry Building:
The Ferry Building Marketplace remains one of San Francisco’s most iconic landmarks—and it’s buzzing with new life. Home to a curated mix of restaurateurs, artisans, and merchants, it’s a destination where visitors can eat, shop, and connect with the people behind each local brand.
From seasonal programming and food pop-ups to daily market offerings, every visit feels a little different. Whether you’re grabbing lunch, meeting a friend, or simply taking in the bay views, the Ferry Building continues to be a place where community and craftsmanship thrive.
Gott’s Cookie Counter:
If you love a good cookie, you’ll want to stop at Gott’s Cookie Counter inside the Ferry Building. Their Cookies & Milk assortment is nostalgic and elevated all at once—fun flavors and a little sweetness to break up your afternoon. The Cookie Counter brings a playful twist to the brand with its Cookies & Milk assortment, which is available exclusively at the Ferry Building location. It’s simple, nostalgic, and the perfect afternoon treat. Plus, it’s the perfect excuse to wander the Ferry Building and support local makers while you’re there.
Nash Bakes:
End your visit with something sweet from Nash Bakes, an artisan bakery known for its handcrafted cheesecakes. Each cake is made with fresh, seasonal ingredients and features a smooth, creamy filling with just the right touch of indulgence. The hand-pressed crusts give every bite a satisfying crunch, making them an irresistible take-home treat for any occasion. Whether you go for a classic flavor or one of their rotating specials, it’s the kind of indulgence that perfectly ends a San Francisco food day.
What struck me most is how much San Francisco feels alive again. The Proper Hotel, Nopa Fish, and Early to Rise are just a few of the new gems that make this city worth revisiting. Add in iconic spots like the Ferry Building and Oracle Park, and it’s easy to fill a day—or a night—with great food, good company, and that classic San Francisco charm.
It’s accessible, inspiring, and an incredible reminder that when we explore, dine, and share experiences, we help our cities thrive. So whether you’re visiting for the day or staying overnight, now is the perfect time to rediscover San Francisco.